Consent-led
Members choose what they share and can opt out of future research or communications.
We remember to serve members better.
We aggregate to make the ecosystem better. We do not sell members.
Member profile
Private to member and Cask House
Event feedback
Used for better invitations and aggregate learning
Partner brief
Anonymised and aggregated unless separately opted in
Ecosystem insight
Improves venues, brands and programming without selling members
Minimal useful data
We collect the smallest useful set of preferences, contact details, attendance, and feedback needed to serve members better.
What we collect
Contact information, neighbourhood, whisky preferences, event interests, attendance, referrals, feedback, and consent records.
What we do not collect
We do not need sensitive personal categories for the v1 society and will avoid collecting them unless counsel approves a specific reason.
Aggregated/anonymised insight
Partner briefs should use aggregate patterns and anonymised signal rather than named personal records.
No named data sale
The member relationship is the core trust asset. It is not inventory. We do not sell named personal data.
Opt-out friendly
Members should be able to update preferences or leave research loops without friction.
Licensed partner guardrail
Alcohol sale and service should be handled through licensed venues and partners. Structure to be confirmed with counsel.
Counsel review required
This page is not legal advice. Privacy, alcohol service, and operating structure must be confirmed before public launch.