What members control
Whether to join research tastings
Which preferences are remembered
Whether to keep receiving invitations
Whether to opt out of future feedback loops
Remember the right things. Keep the boundary clear.
Cask House uses member preferences to make invitations and rooms better. Partner readouts stay aggregate, de-identified where appropriate, and consent-led.
Trust guide
The boundary should be easy to repeat.
Remember to serve members better. Aggregate to improve the ecosystem. Do not sell members.
Useful hospitality memory.
1Contact, neighbourhood, taste preferences, event interests and feedback.
2Attendance and referrals when they improve invitations.
3Consent records so the boundary is explicit.
What partners see
Aggregate taste patterns
De-identified room-level feedback
Opt-in interest signals
Recommendations for the next licensed activation
What never becomes the product
Sale of member profiles
Raw member records
Unapproved legal conclusions
Direct alcohol commerce outside licensed partners
Member profile
Private to member and Cask House
Event feedback
Used for better invitations and aggregate learning
Partner brief
Aggregate and de-identified unless separately opted in
Ecosystem insight
Improves venues, brands and programming without selling members