What members get
A warm introduction to the Society, a guided flight, and a first Palate Passport record.
First public product
Join the Founding Taste Panel.
Free to belong. Paid to experience. Invited to shape.
The Founding Taste Panel is the first public product: a trust-led group of Georgetown members who want better tastings, better introductions and a useful record of what they actually enjoy.
First season
Three rooms. One clear member journey.
The first season should not feel mysterious. Join the list, complete a profile, receive the right first invitation, then leave with a Passport record that makes the next room better.
Room 01 / First quiet table
Founder’s Pour
What Cask House learns
Who feels the pull, which referrals are strong, and whether the invitation creates a room people want again.
Referral qualityRoom energyRepeat intent
Member promise
No vague membership. No venue promise. Just a better first season.
01
Join
02
Profile
03
Invite
04
Passport
Social memory
Share the pour, not just the score.
Cask House should feel alive between rooms. Members should be able to share the bottle they opened, the old fashioned they made, the store find they spotted, and the dinner they want to build around a pour.
This is not a public bottle marketplace or a generic review feed. It is a trusted member layer for taste, occasion, friendship and better invitations.
Member post / Pour
What are you drinking tonight?
Member shares
Post a pour, cocktail or bottle photo with a short note, not a formal review.
Member gets back
Friends can react, ask where it came from, and remember what to bring next time.
Graph signal
Occasion, Mood, Repeat intent
Private by defaultNo named-data resaleNo unlicensed bottle marketplaceLicensed partner pathsHuman moderation
Three-minute onboarding
The first yes should feel human.
A joining flow should make the member feel known, not harvested. The data has to give value back immediately.
01 / Signal
Tell us what you already like.
Experience level, flavour lanes, event interests, neighbourhood and consent preferences set the first useful memory.
Member value first. Partner insight only after consent and only in aggregate.
First 30 days
Know exactly what happens after joining.
The public journey should feel simple: raise your hand, share your taste, receive a thoughtful invite, then see the Society get better because members shaped it.
Day 1
Raise your hand.
Join the founding list without buying a vague promise. Share enough taste and event context for Cask House to make the first invitation useful.
A simple, low-pressure start.
01
Day 1
02
First invite
03
After the room
04
Next month
Sample objects
Make the Society tangible before the first event.
People should be able to picture the experience: the invitation, the tasting card, the Passport, and the note that shows their feedback mattered.
Sample invite
A first invitation that explains the room.
What the member sees
What the evening is, who it suits, what it costs, who handles service, and why they were invited.
What the system learns
Acceptance rate, timing friction, format preference and whether the invitation feels clear enough to share.
Room toneGuest fitPriceLicensed partner
Free to join
Create a palate profile and receive early invitations before there is anything to buy.
Palate Passport
Keep track of preferences, surprise likes, event history and recommendations.
Research tastings
Opt into structured feedback when a tasting is designed to learn something specific.
Paid or sponsored experiences
Some gatherings will be ticketed, some partner-sponsored, and all handled through licensed partners.
How access works.
The list can be broad. The rooms stay thoughtful.
Founding List
Free and open enough for curious people to raise a hand. This is how we learn who feels the pull.
Active Taste Panel
Priority goes to people who complete a profile, attend, refer well, or share useful feedback.
Small Rooms
Some gatherings stay intentionally small because the room only works when the fit is right.
Palate Passport
A member benefit from the first tasting.
The passport turns feedback into personal value: better recommendations, better rooms and a visible record of what the member helped shape.
completed profiles
93
Profile
Smoke tolerance, sherry affinity, proof comfort, texture, sweetness and surprise likes become a useful memory.
What happens after joining.
A calm onboarding path that produces member value first and partner insight only in aggregate.
01ProfileComplete a short palate and event-interest profile.
02InviteReceive early invitations based on fit, availability and consented preferences.
03ExperienceAttend paid or sponsored gatherings through licensed partners.
04FeedbackShare structured tasting notes and hosting preferences.
05CompoundYour Palate Passport gets more useful and the Society learns which evenings deserve another round.
Member profile
Private to member and Cask House
Event feedback
Used for better invitations and aggregate learning
Partner brief
Anonymised and aggregated unless separately opted in
Ecosystem insight
Improves venues, brands and programming without selling members